Lifeproof is a trusted brand known for its rugged and water-resistant watch straps. While their primary focus isn't solely on eco-friendly materials, they offer a selection of straps made from recycled ocean plastic, giving a second life to waste and contributing to cleaner oceans. Lifeproof straps are renowned for their durability and water resistance, making them ideal for active individuals. Their use of recycled ocean plastic in some models demonstrates their commitment to environmental responsibility.